Guest Blog

Do you write your own business blog or hire experts for the task?

You probably already know that the role of business blogging has become a very important element in your online marketing strategies. The problem with some business blogs is that the business owner is often too busy to develop new material on a regular basis.

Many try to do it on their own and they ultimately drop the ball and the blog sits completely idle while interest dwindles to a candle flicker.

If you find yourself in this position there are three ready solutions that can help you make sense of your blogging journey while keeping interest strong among readers.

The first solution involves the hiring of one or more freelance writers who can develop content for your blog. These individuals can even be responsible for placing the material online so you don’t have to. If you can develop a budget for this then this solution will make sense in that the content will be original, fresh and hands-free.

A quality freelancer should be able to research the topics you’d like covered and deliver a blog style report for your readers complete with backlinks and photos if needed.

The second approach may not require any outlay of cash, but it does require time and networking. This approach also involves locating individuals in your field of expertise willing to provide a free commentary for your blog in exchange for a byline and applicable links.

This is labor intensive because you may need to make follow up contact to be sure the blog entry is on track. You will also need to post the blog yourself or have a team member do it for you. This approach works if you have a little time to coordinate the content supply.

The third approach is through free-to-use articles from a free article directory. Make sure to follow the site guidelines, but this approach can allow you to draw from a wide range of experts in their field and allow you to place the entire article and byline in your blog. The trade off for the writer is some exposure, while you can locate material that is pertinent to your unique needs without the need to write it and without asking anyone else to write for you. The approach requires a little time and effort, but no cash expenditure.

Blogging really has become an important element in online marketing. It has also been used to elevate the trust blog visitors extend to your business. The reasons business owners give for not developing a blog often has to do with fear of an unknown tool and the feeling that they don’t have time to commit to a blog long term. This article provides suggestions on how to overcome your fear of the blog.

As with all areas of business sometimes you just have to assess your need honestly and then creatively navigate the obstacles that may be standing in your way. It can be done and your site will be better for taking that first step while site visitors gain valuable information that you either direct or select.

collecting

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

The 2 Biggest Challenges Bloggers Face and How to Overcome

Why do we blog anyway? For some of us it is personal, we just want to talk out all the things we are interested in. Others do it to generate income, entertain others by telling a story or maybe you are a blogger that is created from a mix of several reasons.

One of the biggest challenges is to convey the idea in your head in a fresh and interesting way.¬†Since it is important to write often, the challenge named “writers block” raises it’s ugly head. You find that you need to get something published but just can’t come up with something really interesting today! ¬†Well, there are plenty of resources you can access to help you unlock that creative person that is locked down inside you. Head on over to okdork.com to check out the resources listed there. One of my favorites is Buffer. I use it to find great content for social media posts and more. If you want to go a little deeper, head on over to BuzzSumo.com and do a quick search for the most shared articles on your topic. Read up and get inspired, then write an even better post to include some of the great information that have learned today.

Another challenge is finding the time to write a great blog post every day. It is important to write daily but there are those dark quiet days when the inspiration just will not come. You need a strategy, a plan. First, on those days when the inspiration seems to be flowing, make your lists, build your outlines and scribble down some drafts. Mix up your content types between opinion pieces, list posts and infographics. Maybe you could even include an interview or two. Here are a few quick tips to consider:

1) Create posts that are relevant to current pop culture. If there is any way to tie it to something that is going on right now, you will get more exposure.

2) Get emotional! Consumers have a short attention span so you will need to grab the reader’s attention right away.

3) Use a various array of media. Add in graphics and videos when possible. As you know, a picture is worth a thousand words.

There are all types of sites that will help you with any sort of challenge you may face when blogging. Hit the Internet and seek out the help you need.

The 6 Elements of a Powerful Blog Post
Courtesy of: Quick Sprout

Conclusion:
There is no reason you should have a challenge at all when you have so many resources available to you.

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather